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How AuMake is using social e-commerce to drive connections with local brands

AuMake executive chairman Keong Chan
Social commerce is a major part of AuMake’s retail strategy. Image: Supplied
Over the last three years, daigou retailer AuMake has sold more than AU$125 million worth of Australian and New Zealand products to Asian consumers. This includes more than AU$60 million of sales in the last financial year alone.  Now the daigou retailer is exploring social e-commerce as part of the next stage of its evolution.  According to Aumake’s executive chairman Keong Chan, social e-commerce is “the new way that Chinese consumers, particularly younger consumers, are purchasi