Hell Pizza launches ‘pay after you die’ plan

Gourmet fast-food restaurant chain Hell Pizza has launched a buy now, pay later (BNPL) scheme where customers don’t have to pay for their pizza until they’re dead under a legally binding agreement.

Dubbed ‘AfterLife Pay’, customers eligible for the scheme will be invited to sign a real amendment to their wills, allowing payments for their pizza to be collected upon death.

Ben Cumming, CEO of Hell Pizza, said the business came up with the campaign after BNPL providers wanted to offer the service to its customers.

“AfterLife Pay is a light-hearted campaign that reinforces Hell’s stance on buy now, pay later schemes – you can have your pizza and eat it too without any pesky late fees or penalties”.

He added a growing number of people are using the schemes to buy essential items like food despite Consumer NZ warning the schemes are ‘addictive’.

“We think it’s taking it a step too far when you’ve got quick service restaurants like ours being asked to offer BNPL for what is considered a treat.”

Anyone interested in the trial campaign can apply. About 666 people will then be selected and made to sign an online legally binding agreement, amending their will, for the total of their chosen order.

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