Champion, HoMie create co-branded collection to tackle youth homelessness

Social enterprise HoMie has partnered with Champion on a collaborative range of streetwear which will see 100 per cent of proceeds go to support young Australians affected by homelessness.

The range, which will feature a merged logo and will be printed in red, grey, and black, offers hoodies, t-shirts and socks, and will be available in Champion stores nationwide, as well as select Universal Stores and HoMie’s own Fitzroy HQ.

“Champion has long been a supporter of HoMie, the brand’s mission, and what it is achieving through its leading programs and initiatives,” Champion ANZ marketing manager Christie Madsen said.

“We have loved working so closely with the team to collaborate on this range and can’t wait to continue to help spread HoMie’s message to our Champion community.”

HoMie co-founder and chief executive Nick Pearce said the collaboration was an incredible opportunity for the brand to further align with Champion.

Originally, the two businesses collaborated on a number of capsule collections composed entirely of garments made from old Champion samples – the Reborn range – which was made to reduce environmental impacts.

“There’s a real hunger for the ability to buy things that deliver sustainable solutions. That’s the overarching hygiene benefit of this type of initiative,” Jo Holding, divisional manager of Champion, which is part of HanesBrands Australasia, told Inside Retail at the time.

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