Australian cleaning brand Pleasant State will close down later this month after six years of operations, citing tough trading conditions.
The company announced on its website on Wednesday that it had made the “heartbreaking decision”, with the last day of trade set to be January 27.
“Six years ago, we set out to prove that doing good is good for business,” the company wrote. “While we’re incredibly proud of the impact Pleasant State has made, in this chapter and in this market, we haven’t been able to make it work.”
The brand said it had faced incredibly tough trading conditions over the past 18 months and had tried all measures to turn things around.
Founded in 2020 by Ami Bateman and Sian Murray, Pleasant State is known for its just-add-water, refillable cleaning solutions, offering a waste-free and low-tox alternative to traditional products.
The company completed a $1.1 million crowdfunding raise to fuel its retail expansion in 2023.
Pleasant State is Australia’s only certified B Corp cleaning brand. Its products, which are now in over 20,000 homes, have helped stop 150,000 plastic bottles from entering landfills and raised over $45,000 for charities, including Take 3 for the Sea.
Despite earlier success, the company said it had faced a downturn in spending, rising manufacturing and fulfilment costs, and an influx of cheaper, lower-quality alternatives that replicate its idea.
The brand will run a closing-down sale from now until the final day of trade.
“Supporting this sale, whether by stocking up, gifting to friends, or sharing this video, genuinely makes a difference for us and everything we stand for,” the company wrote.
