Super Retail Group has appointed former Coles executive Paul Bradshaw as managing director of its Boating, Camping and Fishing (BCF) business.

Bradshaw, who will sit on the company’s executive leadership team, will commence with his role on November 25.

The former supermarket chain exec will replace Ethan Orsini who has occupied the role in an interim capacity since February 20, when Anthony Heraghty was promoted to the role of Super Retail Group managing director and CEO.

Bradshaw was with Coles for the past nine years in several executive leadership positions including its chief store operations officer and group general manager for store development.

“Paul has significant frontline retailing expertise and is a great fit for Australia’s leading outdoor goods retailer BCF and its large, dedicated customer base,” Heraghty said.

“Paul describes himself as a customer-obsessed retailer, which is perfectly aligned with BCF’s customer-centric approach to retailing.”

Heraghty said with Bradshaw having worked with some of the world’s most successful brands in his 30-year career in the retail sector, he will bring hands-on leadership, extensive operational experience and a sharp focus on retail execution to their company.

BCF has 130 stores across Australia selling a broad range of quality boating, camping and fishing brands. 

Bradshaw will be based in Brisbane when he takes on the role.