Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS.
Before we enter the post-cookie world, use this time wisely to test new ways of targeting consumers.
As shopper behaviour continues to change and evolve during the current pandemic, so does their path to purchase.
The new normal has led to new beauty regimes and habits, represented in the dynamic of growth and decline of the segment...
There are key levers that brands need to pull to unlock their growth potential.
To win in the new look marketplace; retailers, suppliers and manufacturers must be open to collaborating.
Lockdown woes have prompted a resurgence in the sweet treat – and the industry is innovating to stand out from the crowd...
As the home becomes the heart of everything, the increase in ‘dine-in at home’ occasion has pushed consumers to venture ...
Retailers must plan for the ongoing migration of consumers to online retail.
The supermarket chain has launched a new analytics tool in partnership with IRI.
What the data says about the past four weeks of grocery buying.
The latest data and insights into snack foods.
Sponsored: How to commercialise your data.
Sponsored: Find out how one business used data avoid wasted marketing dollars.
How retailers and manufacturers can win market share through data.
Priceline aims to deliver improved range, convenience and price through expanded partnership.