Victorian healthy cafe concept Green Cup speeds expansion

(Source: Supplied)

Green Cup has opened its seventh store in Hawksburn Village as part of its Australian expansion plans. 

Located in the heart of Hawksburn Village, Malvern Road, Prahran, the location has an interior design collaboration with luxury design firm Hecker Guthrie. It combines luxurious features with raw materials such as wood, steel, concrete, and fibreglass to create a modern and sophisticated atmosphere.

“We chose Hawksburn Village for our seventh store because it’s a bustling, vibrant community that perfectly aligns with our vision of bringing accessible, healthy treats to our customers,” said Green Cup director Natalie Guest.

Green Cup is known for its smoothies and acai bowls. Catering to a varied range of dietary choices including vegans, gluten-free persons, and raw food fans, the brand offers a variety of different menu items such as house-made peanut butter, smashed avocado toast options, and a range of healthy snacks. 

Green Cup’s story began in 2014 when it opened its doors in South Yarra. The brand then expanded to Armadale the following year. It opened a new store in Hawthorn in 2020 and expanded north to Carlton last May, followed by Caulfield in August last year and another in the CBD last October.

Further reading: Acai cafe Oakberry opens seven stores in Australia-wide rollout

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