Fujifilm Australia opens interactive experience store in Sydney

(Source: Supplied)

Fujifilm has opened Australia’s first Fujifilm House of Photography concept store in Sydney’s CBD.

The brand says the store will act as a hub for photography enthusiasts and photographers alike to convene for events and exclusive workshops and access a range of services including gear hire, and photo printing, complemented by a professional studio.

An interactive ‘Play Table’ showcases Fujifilm’s X Series, APS-C range and Fujinon lenses offering customers an opportunity to get a hands-on experience with the brand’s products.

Tyler Yanase, CEO of Fujifilm Australia, said: “The store was launched to elevate a photographer’s experience with the Fujifilm brand, acting as a hub for them to explore, touch, trial and learn more about our portfolio of products and services.”

Image source: Supplied

Customers can print instant photos from their smartphones on one of the many Instax printers at the store.

Seasoned photographers can get a one-on-one consultation with Fujifilm’s X-pert members regarding the brand’s large-format GFX System cameras and GF lenses.

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