Fujifilm has opened Australia’s first Fujifilm House of Photography concept store in Sydney’s CBD.
The brand says the store will act as a hub for photography enthusiasts and photographers alike to convene for events and exclusive workshops and access a range of services including gear hire, and photo printing, complemented by a professional studio.
An interactive ‘Play Table’ showcases Fujifilm’s X Series, APS-C range and Fujinon lenses offering customers an opportunity to get a hands-on experience with the brand’s products.
Tyler Yanase, CEO of Fujifilm Australia, said: “The store was launched to elevate a photographer’s experience with the Fujifilm brand, acting as a hub for them to explore, touch, trial and learn more about our portfolio of products and services.”
Customers can print instant photos from their smartphones on one of the many Instax printers at the store.
Seasoned photographers can get a one-on-one consultation with Fujifilm’s X-pert members regarding the brand’s large-format GFX System cameras and GF lenses.
