Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Oakleigh Central paves way for visually impaired shoppers

Image of a mall

Property group Vicinity Centres has introduced a new technology, BindiMaps for shoppers who have vision impairment at Oakleigh Central in Melbourne.

BindiMaps is a wayfinding system, using inputs from organisations such as Vision Australia, the Royal Society for the Blind and Guide Dogs NSW/ACT. Shoppers will be navigated safely around the shopping mall using text, voice and maps.

Image of cellphone
BindiMaps uses text, voice and maps for visually impaired shoppers.

“For all customers, particularly those with vision impairment, the integration of the BindiMaps app at our centres will fundamentally change lives, making it easier to navigate the shopping centre independently and safely. Accessibility and inclusion are priorities in our strategy to create market leading destinations across the country and this latest technology is another demonstration of our commitment in this area,” said BindiMaps chief operating officer, Mladen Jovanovic.

Jovanovic added that Vicinity Centres has enhanced accessibility to make it more inclusive for all shoppers. The shopping centre will monitor the performance of BindiMaps and analyse customer feedback to help further deployment opportunities.

You have 7 free articles.