Australian streetwear label Culture Kings has launched its first store in the US, which also reveals its new in-store retail experience.
The Las Vegas store – which is larger than the brand’s Australian stores – has 14,000sqft of retail space and includes the brand’s revolutionary features such as a recording studio for musical artists, a 23-metre hat wall, live DJs performing daily, and a Secret Room featuring sought-after items on the streetwear market.
Customers can purchase products from more than 18 global brands designed by Culture Kings, including Carré, Goat Crew, Saint Morta, and styles from 60 third-party labels.
“The Culture Kings Las Vegas flagship store captures our signature ‘retailtainment’ ethos and enables us to share the ultimate Culture Kings brand experience with our American audience,” said CEO and co-founder Simon Beard.
Predominantly targeting males, the founders believe Las Vegas is the ideal US market to make its debut, with its potential to attract tourists and adventure seekers.
“For a male consumer, that’s what I feel is very potent. I don’t think you need to be in the local boring shopping centre, but if you can be in those iconic places and create the right state for the shopper, you can create a true brand experience,” Beard told Inside Retail in an exclusive interview earlier this year.
“For me, Vegas was that. Going there and having those best nights ever. I really believe we’ll be able to build that, where someone will say, ‘When I go to Vegas, I’m going to Encore Beach, I’m going to Omnia nightclub, and I’m going to that Culture Kings store.’ ”
Established in 2008 as a premium streetwear brand with a wide range of genres, styles and cultures, Culture Kings has stores in Australia, New Zealand and now the US, and ships worldwide from its online store.
