Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Cartier launching new collection in Australia’s first ‘ephemeral boutique’

Luxury goods retailer Cartier is launching its first ‘ephemeral boutique’ in Australia in Westfield Sydney, with the store only open between December 2nd and February 28.

Called ‘The Cartier Box’, the store will feature the luxury brands’ collections, such as fragrances, leather goods, watches, jewelry and eyewear, and will include physical and digital touchpoints through the space.

“The ephemeral boutique is a renewed retail concept, whereby guests are able to discover the many creations of the Maison through experience displays and tactile moments,” said Cartier Oceania managing director Alban du Mesnil.

“In addition to our most iconic creations, The Cartier Box will debut our new objects and accessories collection. We are thrilled to launch tis new collections for our clients, and celebrate the art of gifting with The Cartier Box this festive season.”

The new collection will feature games, baby gifts, travel accessories, writing instruments and ornamental décor.

You have 7 free articles.

Masterclasses are for professionals only

Only $5 p/m for first 3 months
Become a Professional Already a professional? Login
  • Daily exclusive Members Only content straight to your inbox
  • Access to exclusive Retail Week events including all 4 Masterclasses 28 February - 3 March
  • Retail insights and intelligence
  • On-demand videos with industry professionals
  • Weekly careers advice specific to retailers
  • Independent research reports and forecasts
  • Q&A with industry experts
  • Content, content, content! Weekly and quarterly magazines