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Cartier launching new collection in Australia’s first ‘ephemeral boutique’

Luxury goods retailer Cartier is launching its first ‘ephemeral boutique’ in Australia in Westfield Sydney, with the store only open between December 2nd and February 28.

Called ‘The Cartier Box’, the store will feature the luxury brands’ collections, such as fragrances, leather goods, watches, jewelry and eyewear, and will include physical and digital touchpoints through the space.

“The ephemeral boutique is a renewed retail concept, whereby guests are able to discover the many creations of the Maison through experience displays and tactile moments,” said Cartier Oceania managing director Alban du Mesnil.

“In addition to our most iconic creations, The Cartier Box will debut our new objects and accessories collection. We are thrilled to launch tis new collections for our clients, and celebrate the art of gifting with The Cartier Box this festive season.”

The new collection will feature games, baby gifts, travel accessories, writing instruments and ornamental décor.

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