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Why this K-beauty brand is doubling down on Canada

The history of Whoo is inspired by beauty secrets of the royal court. Image: Supplied
What is the story behind The History of Whoo?   The brand was launched in 2003, a time when there were already several competitors in the Asian medicinal cosmetics market, but The History of Whoo wanted to offer customers a different type of experience, providing an elevated and differentiated beauty offering of cosmetics inspired by formulas once reserved for members of the Royal Court.   It was intended to provide customers with a specialised emotional value of ‘the queen’s co