Taylor Swift led beauty trends last year, study reveals

Celebrities including Taylor Swift, Margot Robbie and Beyonce are topped the list of online beauty influencers last year. 

Research conducted by beauty and wellness marketplace Fresha, evaluated the number of online publications mentioning the beauty routines of more than 100 of the most influential celebrities of last year, combining each celebrity’s name with terms such as ‘skincare’, ‘beauty routine’ and ‘makeup’.

Taylor Swift officially has the most talked about beauty routine of the year, with 135,932 articles. The pop artist has the most article mentions on her beauty routine, including references to her makeup, skincare, or haircare. 

According to the research, Beyonce had the second most in-demand beauty secrets last year, and Margot Robbie was also high on the list. The Barbie actress came in third place overall, with 78,072 articles mentioning her cosmetics, skincare, or hair throughout 2023, making her the actress with the most sought-after beauty secrets. 

Kendall Jenner, Dua Lipa, and Meghan Markle were the next in line. 

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