Austrian crystals-based product retailer Swarovski is set to open a store in its new retail concept Wonderlux in the heart of Sydney’s CBD this December.

Located at Pitt Street Mall, the location is the third Wonderlux store to open its doors in NSW.

The venue covers 104sqm and features the new Swarovski blue, which represents water as a life force, an integral element in the production of crystal and the inspiration behind Waterschool – Swarovski’s global water education program. 

The store pays homage to the beauty of crystals, decorated with metallic finishes, fluted glass, and chrome and silk touches.

Customers will also see a myriad of octagons adorning the walls and a unique display of products. The space reflects the brand’s new visual identity, overseen by the beloved Swarovski Swan.

Founded in 1895, Swarovski designs, manufactures and sells crystals, gemstones, diamonds, jewellery, and home accessories. The company has about 2400 stores and 6700 points of sales in over 150 countries.

The new store is located close to Tag Heuer and Zara and replaces the previous Sydney CBD store which has traded for 13 years.