ASX-listed jewellery and accessories retailer Lovisa has opened its 200th store in the US at the Cordova Mall in Pensacola, Florida.

With the new store, the company now has 800 stores trading across 39 markets.

During the 2023 financial year, Lovisa opened 78 stores in the US which is now its largest individual market. The retailer increased its global network by 172 stores during the year.

“This milestone is a testament to the hard work, dedication, and outstanding efforts of the team behind the brand as it continues to expand into new and emerging markets,” said Lovisa CEO Victor Herrero.

“Lovisa continues to focus on opportunities to expand its physical and digital store network across existing and new markets.”