Swiss watch brand Longines has launched its first boutique in Perth’s CBD, marking the brand’s sixth Australian location. 

Located on the corner of William Street and Murray Street, the 139sqm store boasts a large corner facade featuring the winged hourglass logo and a Watchmaker Bar.  

Matthias Breschan, CEO of Longines, claims that the Perth location is an “important milestone” in the company’s history and reinforces its dedication to innovation.  

“We are proud to offer our Australian customers the opportunity to discover the unique and elegant world of Longines, the brand’s rich heritage and its vast range of timepieces, in a tailor-made space staffed by qualified advisers,” he said. 

“We place great importance on creating a bespoke environment to ensure that each visit is an unforgettable experience.”

Last year, the Swiss brand opened its first location in Sydney CBD.