Actress and supermodel Christie Brinkley has partnered with media and consumer products company Xcel Brands to launch lifestyle and apparel brand Twrhll.
Twrhll is expected to be initially launched next spring and its products will be distributed through retail and live stream channels, in which Xcel Brands has expertise.
Brinkley will appear on broadcasting and streaming services as she will serve as the face and voice of the brand.
“I want to inspire women at any age and with any body type to confidently wear products that support their individual characteristics,” said Brinkley.
“Twrhll is a brand specifically tailored to these efforts and I am excited to connect personally with consumers across retail and livestream channels.”
Aside from Twrhll, Xcel Brands also owns C. Wonder by Christian Siriano, Halston, Judith Ripka and Logo by Lori Goldstein brands. Xcel Brands also has stakes in Isaac Mizrahi and Longaberger.