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Dr Jason Pallant and Bea Romano

Dr Jason Pallant is a marketing lecturer at Swinburne University of Technology, and co-host of the Shopology podcast. Beatrice Romano is a PhD candidate at Swinburne University of Technology, studying the impact of augmented reality on customer experience in retail.

From the author

Customer

Analysis: The reality of augmented reality

Since Covid, more retailers have begun experimenting with AR. But is it all it cracked up to be?
Dr Jason Pallant and Bea Romano
Dec 1, 2020