Australian shoppers can receive personalised offers and discounts inside Westfield centres after teaming up with Facebook.
In what the shopping centre giant describes as an Australian first, Westfield is trialling new technology in partnership with selected speciality retailers including Angus & Coote and Cotton On. When using Facebook Places to check in at Westfield centres, shoppers will be alerted to special discounts available in-store.
Westfield’s GM of marketing, John Batistich, said the launch of Facebook Check In Deals throughout Westfield centres nationally is a significant step forward for the retail industry, providing retailers with the opportunity to target shoppers with localised deals and bridging the gap from the web to the stores.
“Retail, and particularly the way we can now target shoppers with special deals and discounts, has changed dramatically over the past decade. With tools such as Facebook Check In Deals we’re now able to communicate to our shoppers in relevant and localised ways,” said Batistich.
Shoppers using Facebook’s mobile application will be able to share the great deals with their own online communities through the share functionality, posting them on their news feeds.
During the first week of the trial, launching on Monday 15 August, shoppers can check in at any Westfield centre to receive 30 per cent off all full-priced jewellery at Angus & Coote. The next offer will be from Cotton On with 30 per cent off all full-priced items. To redeem these offers, all shoppers have to do is check in from the Facebook Places application in any Westfield centre nationally.
