How consumers’ forensic focus on prices is driving cross-shopping

It is reported that one in three Australians are cross-shopping for groceries. Sourced: Bigstock. (Source: Bigstock)
Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. Both retailers reported that the current economic environment has challenged consumers’ discretionary spending and that households have evolved their buying habits to seek out value.  This includes cross-shopping, where consumers actively purchase their groceries from multiple stores.  It’s not a new phenomenon for retailers but

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