First stop on the agenda is Texan metropolis, Dallas, with a visit to 22nd Century home appliances store, Pirch, a highlight of the stopover. A retailer unlike any other, Pirch provides shoppers with cooked breakfasts, food demonstrations, showers and a steam room. Westfield says, ‘this retailer is serious about both customer service and customer satisfaction’ with shoppers encouraged to try out everything before buying. Customers on average spend over two hours in the store per visit.
New York is next cab off the rank for the tour, with a visit to IBM Watson to showcase the benefits of incorporating artificial intelligence across retail channels. Retailers will get to experience the edgy stores of Brooklyn as well as the luxuriousness of Madison Avenue.
NYC will be followed by London, and a visit to one of the oldest and largest markets in the world, dating back 1000 years. According to Westfield, The London Borough Markets are at the grass roots of retail and the place where immersive customer experiences began.
The final destination on the 2015 Westfield World Retail Study Tour is Paris, with its iconic retail landmarks, Galeries Lafayette and Printemps, offering particular retail highlights for participants of the study tour.
Printemps was designed in 1865 by noted architects, Jules and Paul Sédille, with the store championing discount goods, window displays and experiential marketing. Recently the retailer launched a Furla pop-up store.
Over 14 days, from Saturday May 7 to Friday May 20, tour attendees will be given exclusive access to leading retailers and retail experts, plus behind the scene tours of cutting edge retail environments.
The Westfield World Retail Study Tour will hear from more than 30 speakers, who will share their strategies, insights, and learnings into the latest themes impacting retail, such as building team culture, leveraging technology to understand and engage customers, delivering exceptional customer service, and the latest trends in store design and visual merchandising.
Attendees will also visit hundreds of stores, including private tours, and share countless stories and observations with like-minded retail executives.
Further information is available at www.retailstudytour.com/tour-2016/.
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