Luxury retailers, Bally and Harrolds, are set to open their first outlet stores at Birkenhead Point this spring, alongside global designer giants Coach and Michael Kors, and Australian brands Peter’s of Kensington and progressive streetwear designer Zanerobe.

Mirvac made the announcement yesterday, as the centre prepares for the launch of its multi-million dollar makeover, which will open to the public in early August.

The fashion brands will join other  international names including Armani, Hugo Boss, Polo Ralph Lauren, Calvin Klein and Victoria’s Secret; plus local Australian designer Oroton.

Pharmacy chain,  Chemist Warehouse recently expanded its footprint to 580sqm along with Shoe Warehouse returning in its new location on Level 1.

Mirvac said the revamped centre appeals to locals, domestic and international visitors.

“This latest development responds to our customers’ wants and desires and greatly enhances the appeal of Birkenhead Point, Christina Nelson, Mirvac senior development manager. “We have improved the customer experience by delivering a sophisticated and contemporary palette of finishes in the main mall on Level 2, including new mall flooring and ceilings, bespoke furniture and shopfront upgrades, whilst embracing the heritage backdrop  of this unique and much-loved building.”

The redevelopment also includes incorporate a new ‘entry statement’, with a  glass window display and state-of-the-art digital screen technology using content designed by creative agency, Vandel. The display, at the Roseby Street entrance, will play host to the Birkenhead Art Project, exhibiting work from some of Australia’s artistic talent in collaboration with Art Pharmacy Founder, Emilya Colliver.

The art will sit in the giant window display and be interpreted digitally on a large screen.

Sydney based paper artist, Jo Neville, is first up, showcasing a bespoke paper floral installation.

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