The physical fingerprint of the retail ecosystem

The person who goes farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore. Dale Carnegie Like all buzzwords, omnichannel has had its time. In last week’s blog post we introduced the concept of the retail ‘ecosystem’, a community footprint with an ecosystem of virtual, digital and physical expressions of a brand. From building a loyal community, fuelled by personality driven, motivated reasons to join this ecosystem, naturally comes posit

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