Target stores will join the Nappy Collective, collecting unused nappies and donating them to mothers in shelters and families in crisis, who are unable to afford to buy nappies themselves.

Thirty one Target stores across Australia will operate as drop off points for customers to donate unused nappies, from May 1 to 15.

Stuart Machin, MD at Target, said partnering with the Nappy Collective made perfect sense for Target.

“I first got introduced to the Nappy Collective’s great work by Dannii Minogue. Our business revolves around mothers and families, and we are delighted we are able to support such a worthwhile cause,” Machin said.

“I know the Nappy Collective’s great work will strike a chord with our customers and team members, and I think together we can make a real difference to thousands of mothers and families.”

Sandra Jacobs, founder of the Nappy Collective, said it is thrilled to have Target on board for the May nappy drive.

“Thanks to support from donors and businesses, we’ve grown the Nappy Collective from a single collection point in 2013, to now having a presence in major cities and towns across Australia. Having Target’s support is a fantastic boost to our collection network, and I’m sure will help make this May’s nappy drive our most successful yet,” said Jacobs.

“Target’s support will make it simple and easy for many more people to help struggling families in need. Surplus nappies are often accumulated by parents as babies grow quickly from one size to the next, giving many parents a stash of nappies that would normally go to landfill.

“This collective runs over Mother’s Day, which we think will give special meaning for our donors and supporters, to be able to directly help struggling mums in cities, outback and country towns.”

Click here to view the full list of participating Target stores.