Domino’s is preparing to sell around four million slices of pizza during the first State of Origin football match between NSW and Queensland this week.

Domino’s CEO, Don Meij, says State of Origin nights are up to 70 per cent busier than average Wednesday nights, which he credits to Domino’s online ordering options and pizza being an ideal shared food.

“State of Origin games are always pretty crazy for us, in fact I remember when I was a store owner, we always ordered in extra stock and put on additional staff to cope, and that hasn’t changed,” Meij said.

“We expect the first game this Wednesday to be extremely busy.

“Last year we sold 52 tonnes of cheese – to put it into perspective, that’s the equivalent of 500 average footy players’ weight in cheese,” said Meij.

With high tickets prices for game attendance attracting strong criticism, Domino’s predicts even more people will be staying in and watching the game with friends and family.

Domino’s COO, Andrew Megson, said most stores have put on extra delivery drivers and pizza makers for the night to keep up with demand for delivery.

“Stores have already started to order extra ingredients and they will need to,” Megson said.

“Last year we achieved record sales numbers and we are preparing to hit another record this year over the three nights.”