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Pacific Werribee to unveil new fresh food precinct

Pacific Werribee fresh food precinct 2
Artist’s impression of the impending food precinct

Victorian shopping centre Pacific Werribee will unveil its new fresh food precinct toward the end of this month as it enters the final stage of its $400 million redevelopment.

Set to open on June 24, the new precinct will complete the centre’s fresh food offering with a new format Aldi, Pretty’s Prime Cuts, a 1,000sqm fruit, vegetable, deli and grocery marketplace and 13 additional specialty stores.

Aldi has confirmed it will open its Pacific Werribee store on June 21 and will follow the supermarket’s new store format with redesigned shelving and expanded wooden produce bays, along with energy efficient LED lighting and chillers.

“It will also have sleek signage and point of sale displays” Aldi announced. “Once the store opens, shoppers can discover more than 400 award-winning grocery products in store every day, along with Aldi’s exciting Special Buys, fresh fruit, vegetables and bread delivered daily.”

According to Pacific Werribee, the new fresh food precinct has also helped create 150 new jobs in the area.

Daniel Radle, Pacific Centres’ chief operating officer, said there are a significant number of new and potential residents moving to the area as a result of its growth and developments.

Pacific Werribee fresh food precinct 1“Wyndham is one of the highest growth corridors in Victoria and we want to ensure that we are delivering on customer convenience and having everything under one roof,” Radle said.

“We believe that our new fresh food precinct does just that, enabling customers to purchase all household goods, whether it’s a full weekly shop for the family or a quick top-up or your favourite gourmet treats. This is all in addition to a great fashion offering, leisure activities, cafés, entertainment and dining.”

The fresh food precinct follows the opening of the centre’s new fashion mall, including Swedish retail giant H&M and Japan-based retailer Uniqlo alongside an expanded Myer, as well as popular Australian labels such as Mecca Maxima, Seed Heritage, Sportsgirl, Peter Alexander, Decujba and Bardot, Cotton On and Sheike.

The new precinct also includes family retailers including Toys R Us, Priceline Pharmacy and Daiso.

During its three-year redevelopment, Pacific Werribee has increased in size by 34 per cent, from 72,000sqm to 110,000sqm and now houses over 300 stores (an increase of 90 stores), including four majors, three supermarkets, 18 mini majors and a 10 cinema complex including Gold Class.

Pacific Werribee has been under redevelopment since March 2014 and the fresh food precinct will conclude the $400 million redevelopment, being the eighth development stage since the centre was built 32 years ago.

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