Mr Porter has launched a new Athletic and Performance category, Mr Porter Sport.

Mr Porter Sport will offer customers in more than 170 countries a selection of performance gear from more than 25 brands across nine disciplines, including running, cycling, tennis, golf, training, outdoor, swimming, sailing, and overall fitness accessories.

More than 15 new brands, and around 10 existing brands have been introduced to Mr Porter Sport, and will occupy a dedicated section on the Mr Porter site.

Toby Bateman, buying director at Mr Porter, said the brand is excited to launch the new sport category.

“We know that sport and fitness are integral to our customers’ interests and day to day lives, so beyond offering the best in men’s fashion, we want to offer our global audience the best in men’s sports apparel as well.

“In keeping with our ethos of editing only the best brands within each category, we have chosen our sport brands based primarily on their technical performance properties, but also for their style.”

Mr Porter Sport will launch additional disciplines and brands throughout the year, including ski and surf, with the initial offering covering more than 150 new products.

Mr Porter launched in February 2011. The business added grooming in 2013, which currently features more than 32 specialist brands, and the category of fine watches in 2014.