Asos and travel and lifestyle website www.lastminute.com.au have launched a joint campaign, marking the first Australian travel partnership for the global fashion and beauty retailer.

The consumer promotion sees the two brands join forces to offer the opportunity to win “the Ultimate London Fashion Experience” including return flights, five-star accommodation, an Asos wardrobe, styling session at Asos HQ and tickets to London Fashion Week.

ASOS.com/au, launched in Australia in 2011, and has fast become the most visited apparel site in the country, selling a product every nine seconds to Aussie customers.

www.lastminute.com.au GM Kirsty Harrison said the two companies shared customers with similar interests. 

“We’ve found partnership marketing with like-minded brands can be an excellent strategy to reach a key target market and increase brand awareness, drive database acquisition and ultimately help increase sales.

“With lastminute.com.au’s female-focussed strategy and cheeky personality, Asos is a perfect fit for us, and we’re extremely proud to be their first travel partner in the Australian market.”

PH