Online electronics retailer, Kogan.com, has launched in New Zealand.

“For years we’ve been receiving requests from Kiwis who are sick of missing out on the latest technology because they’re getting overcharged by local retailers. They want to be able to shop at Kogan, and have us deliver right to their door,” Ruslan Kogan, founder and CEO of Kogan, said.

“We’ve already become synonymous with great value TVs, gadgets, and electronics in Australia and we’re thrilled to be able to offer our deals to our friends across the Tasman,” Kogan said,

Kogan.com’s dedicated New Zealand website offers similar products to its Australian counterpart, including its own private label line, with Kogan claiming prices are up to 75 per cent lower than its New Zealand retail competitors.

“Our goal is to deliver the latest technology at market leading prices. Whether it is manufacturing our own Kogan private label products, or sourcing the world’s biggest brands, we can cut out all the middlemen to guarantee the best prices.

“We want to offer Kiwis the same value as we’ve been offering millions of Aussies for the past eight years.

“Throughout 2014 our local New Zealand website will begin to see a wider range of Kogan products on the site. We’re aiming to make Kogan a household name in New Zealand, as it is now in Australia,” Kogan said.

Kogan.com first launched in Australia in 2006.