Australia’s first Jaguar Land Rover retail experience store has opened at Westfield Bondi Junction last week.

The new-look premium retail experience store covers 290sqm over two floors and showcases display vehicles housed in two state-of-the-art digital vehicle configuration spaces.

Electronic displays allow customers to “build” their cars on-screen, changing and comparing interior and exterior colours, adding options and also try different wheels and trims to create unique vehicles.

The auto firm said the space offers a different experience to traditional automotive retail outlets, and is staffed by dedicated product experts.

The location will\ offer a full range of Jaguar and Land Rover vehicles on-site at the shopping centre for immediate test drives.

Jaguar Land Rover Australia’s managing director, Matthew Wiesner, said the new retail experience store’s location puts it right in the heart of one of Sydney’s most upbeat areas.

“We are very excited to see the first Jaguar Land Rover premium retail experience store in Australia and we are extremely pleased to have worked with our partner Inchcape to bring it to fruition, he said.

“The location at Westfield Bondi Junction illustrates how changing market trends and buyer demands are bringing the premium retail experiences to shopfront locations.”

Designed by Centric Architects and built by Reitsma Constructions, the store also carries a complete range of quality, branded merchandise from clothing and accessories to luggage and die-cast models, office items, toys, tees and back packs.

“This fantastic new facility is in line with our own approach to delivering new, customer-centric ways of experiencing the brands, sophisticated environment that is totally focussed on consumer needs and convenience,” said Nick Senior, CEO of automtive supplier, Inchcape.

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