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Hero Condoms launches in 180 Big W stores

hero condomBig W has become the latest major retailer to sell Hero’s range of condoms, which donates condoms to the people of Botswana via a one-for-one business model.

The brand has also been made available in major retailers nationwide including Coles, Woolworths, as well as Countdown in New Zealand.

Growth over the past 12 months has enabled the company to expand its local presence, adding three new full-time employees, said Dustin Leonard, CEO of Hero Condoms.

Leonard said the company is well on its way to achieving its goal of donating two million condoms to the people of Botswana in 2016, via their one-for-one business model.

“Today’s consumers want authenticity. We’ve kept our socially conscious mission at our core and that is resonating with consumers who are tired of seeing multinationals who are only focused on making a buck,” he said.

Hero was recently awarded third place at the Inside Retail awards in the category of ‘Responsible Impact Excellence’ and named a finalist in the 2016 Good Design Awards ‘Social Innovation’ category.

Hero was recently first-to-market with a new line of two-condom pocket packs, which are now available in Puma Energy Petrol and Convenience Stations nationwide and through more than 250 digital vending machines in Australian airports and Westfield shopping centres.

Additional agreements are also in place with other major Petrol and convenience retailers.

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