Domino’s launches GPS Driver Tracker

Domino'sDomino’s Pizza has partnered with Navman to launch a GPS Driver Tracker, designed to keep delivery drivers safe.

The tracking technology employs similar strategies as the likes of taxi industry disruptor, Uber, but extends further as Domino’s owns and operates the entire fleet.

Don Meij, CEO at Domino’s, said that as well as generating unsafe driving behaviour reports in real time, GPS Tracker will set good driving behaviour benchmarks in the business.

“We’ve always been a safe business but we’re now taking it to the next level and gaining a new level of transparency over our drivers,” Meij said.

“They are out and about making pizza deliveries at all times of the day so it’s extremely important for us that the heart of our business, our team members remain safe at all times.

“We trialled the tracker technology in 50 Domino’s stores across Australia, in some stores for up to 18 months before launch and we watched the number of driver incidents reduce by 50 per cent.”

For customers, the benefits include the delivery of faster, fresher and hotter pizzas, convenience and an unique customer engagement with their pizza delivery driver.

“Our customers will be able to watch their driver on route to their door in real time, know exactly who their driver is by name and even know what music they like and their favourite sport team.”

Meij said the company is always looking for ways to continue innovating and using technology to improve the pizza ordering experience.

“We hope our customers will engage with the GPS Tracker as much as our popular Domino’s Live Pizza Tracker and really reap the benefits of convenience, transparency and engagement.

“It provides them with an unique customer experience, makes our stores more productive and efficient and keeps our drivers safe 24/7,” Meij said.

The national rollout of GPS Driver Tracker throughout all stores in Australia and New Zealand is Wednesday July 1.

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