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Disney on-demand: Personalisation trend hits photo booths

Kmart shoppers are now able to personalise a range of stationery, mugs, photos and other products with characters and motifs from Disney, Pixar, Star Wars and Marvel movies, cartoons and comics.

The offering is the result of a partnership between Kodak Moments, which operates the photo kiosks in Kmart stores nationwide, and The Walt Disney Company in Australia and New Zealand.

It is the latest example of brands’ and retailers’ efforts to differentiate their products, and convert customers, by forging an emotional connection wtih shoppers and giving them the option to put their personal stamp on items.

“This fantastic collaboration not only provides children with a fun photo and learning opportunity… but also allows our cherished characters to be part of Australian stories,” Megan Sanders, vice president and general manager for Star Wars and consumer products commercialisation at The Walt Disney Company Australia and New Zealand, said.

The customisable range includes 2800 designs for educational charts, party invitations, greeting cards, border prints, posters, magnets, and mugs.

“Everyone has a favourite photo that instantly delivers warmth, comfort and a special memory,” Gavin Wulfsohn, Kodak Moments sales and marketing manager for Australia and New Zealand, said.

“Adding these Kodak Moments – alongside a touch a Disney magic – to our educational charts can make all the difference in encouraging children to read and count while developing a lifetime love of learning.”

Kodak has served as the in-store photo provider for Kmart’s photo centres since 2015, allowing customers to create a range of photo products including prints, posters, books, canvas and mugs.

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