The sustainable fashion trend keeps getting bigger, as major retailers like David Jones and The Iconic make an effort to give customers more information about where and how the products they stock are made.
One day after the online marketplace unveiled Considered, a sustainable fashion vertical that allows shoppers to search for items based on values like cruelty free and eco-friendly, David Jones has launched Mindfully Made, a new hub on its website where customers can find nearly 1000 sustainable products. It has also published a list of the Tier One factories that make its private label products in an interactive map.
The map shows the location of the factories the department store works with, the types of products they manufacture and the demography of staff employed at each site.
David Jones aims to publish 100 per cent of its supplier partners through the map. It currently features 70 per cent of its private-label factories to date.
The launch of Mindfully Made and publication of its supplier list are part David Jones’ participation in Fashion Revolution Week, a consumer-focused event based which started as a response to the collapse of the Rana Plaza factory in Bangladesh in 2013.
“Fashion Revolution Week is an incredible powerful movement and a great opportunity to share our story, as well as those of our brands who are contributing in their own unique way to a positive and purposeful fashion industry,” Nicole Bennett, ethical sourcing specialist at David Jones said.
David Jones is highlighting eight key brands it stocks that make a positive social and environment impact on the industry, including Manning Cartell, Bianca Spender, Nobody Denim, Viktoria & Woods, Veronika Maine, Kitx, Outland Denim, and Bassike.
Based around the social media campaign #WhoMadeMyClothes, Fashion Revolution Week runs this year from April 22-28.