Baskin-Robbins, the world’s largest chain of ice cream specialty shops, has started rolling out its new international store design specification – dubbed Happy 1.0 – into each new restaurant built in Australia.

First unveiled last year, the new look aims to shape the look and experience of the brand for the future in markets around the globe. It suggests a more contemporary feel, while highlighting the “Three-H’s” of Baskin-Robbins’ brand image: Heritage, Hospitality and Happiness.

The design has already been introduced in Canada, England, Singapore and South Korea, and features textured walls reminiscent of waffle cones, ‘pink spoon’ door handles, digital/backlit menu boards, LCD displays, prominent product photography and curled, lounge-style seating. 

Several Australian restaurants incorporating the Happy 1.0 design have now opened, including Mount Lawley in Western Australia and Hervey Bay, Coolum, Chatswood Central in Queensland as well as the Cavill Mall restaurant on the Gold Coast.  
 

Another five restaurants are expected to open in the next two months across Queensland and WA and existing restaurants are progressively undergoing refurbishments to upgrade to the new look, including Fremantle and Joondalup in WA, Camberwell in Melbourne and Circular Quay in Sydney.

Ian Martin, GM, Baskin-Robbins Australia, said the new look is unique to Baskin-Robbins. “We are pleased that we have been able to achieve lower construction costs without compromising on the sleek look and modern feel, which we hope will enhance our guests’ overall experience.”

Baskin-Robbins has more than 6700 points of distribution in nearly 50 countries.