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Australian beauty brand Aesop opens fifth Seoul boutique

Aesop-new-boutique-Seoul-at-LG-TowersAustralian luxury beauty brand Aesop has expanded its footprint in Seoul with a fifth signature boutique.

On the ground floor of LG Twin Towers, a mixed-use complex in the upscale riverside neighbourhood of Hannam-Dong, the store is just 45 sqm.

The new Aesop Korea store’s interior was designed by Suh Architects, a Korean practice which has already collaborated with the cosmetics brand on two other projects. Principal/founder Eulho Suh has degrees from Rhode Island School of Design and Harvard University Graduate School of Design in the US, and worked for Morphosis Architects in Santa Monica, California, and Kohn Pederson Fox in New York.

Aesop was established in Melbourne in 1987 and has offices and stores throughout the world, including Hong Kong, London, New York, Paris and Tokyo.

The story first appeared on sister site Inside Retail Asia.

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