Asos launches Aussie site

British online fashion retailer, Asos, today launches its standalone Australian site as part of a significant international expansion that’s so far led to over 160 per cent growth in the last year.

The site is the fourth international site for Asos, with recent additions in France, Germany and the US, and will be followed shortly by tailored websites for China, Spain and Italy.

There was speculation over the Australian site’s domain name – a wine company currently resides at – since the news broke back in July, with the web address now revealed as

The tailored site is priced in AUD, has tailored editorial content, and offers local returns for faster turnaround. Prices remain the same as on the UK site.

The site also focuses strongly on local retailers, with brands such as Wheels & Dollbaby, Evil Twin, Camilla & Marc, and Insight, playing a key role in the site’s currently 50,000 strong product offering.

International business makes up half of Asos’ revenue, with free shipping to 160 countries. There are over 50,000 branded and private label products on the site across womenswear, menswear, and accessories tailored to the 16 to 34 year old market.

Nick Robertson founded the site 11 years ago with three employees. Today, the business employs over 1500 staff and posted sales of 325 million pounds (AU$507) last year.

The site now attracts over 13 million unique visitors per month, has 5.8 million registered users, and 3.5 million active customers. It also has one million fans on Facebook and 175,000 on Twitter.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.