Asos beefs up Australian team

Asos has appointed an Australian marketing manager as it strenghtens its business Down Under.

Prue Thomas has been appointed to the role, reporting to Australian country manager Sally-Anne Newson and working with local agency Golightly PR to grow the business in the Australian market.

Thomas was most recently with Sportsgirl, for three years as strategic brand manager, during which time she implemented new initiatives including a digital strategy, visual merchandising initiatives and marketing campaigns.

She was previously based in the UK working for Arcadia Group as head of marketing at Topshop for six years.

“I am thrilled to be joining such an accomplished, innovative and exciting brand. ASOS represents everything that I find exciting in a fashion retailer. With their promise to deliver fashion forward product with a customer focused value proposition, I am hoping to complement their strong foundations and deliver an unrivaled Australian position in the online retail space,” says Thomas.

She takes up the newly created role on June 18.

UK-based Asos says Australia is currently its leading international territory, with a sale there every nine seconds.

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