Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Alibaba Group opening VR shop

Virtual-Reality-VR-ShoppingChinese e-commerce giant, Alibaba Group Holding plans to open a virtual-reality technology (VR) demonstration shop this month, with the technology to roll out by the end of the year.

Its VR product is designed for online shopping. Alibaba’s 400 million customers will have their buying experience enhanced by wearing a VR helmet or glasses designed to simulate being in a physical store.

At a media briefing in Shanghai, an Alibaba representative wearing a Vive VR helmet from HTC Corp of Taiwan showed how a shopper could tour a three-dimensional digital store.

The demonstration showed a robotic store associate talking to the visitor and recommending new products.

Shoppers can rotate products they see in the virtual store by moving a controller connected to the helmet, and even ask for a model to show how the product works or is worn. Users can also use the controller to click the buy button.

“VR is a great way to demonstrate products or services, especially for such categories as furniture and travel products,” says Alibaba senior director of mobile Zhuang Zhuoran.

Alibaba set up its Gnome Magic Lab in March to develop software to enable merchants to build virtual stores. While costs are high to convert a real product to its digital, three-dimensional equivalent (about $50), the company hopes to be able to reduce this to about $1.

VR gear ranges in price from $20 to $1000, and consumers buy 300,000 VR units on Alibaba’s Chinese online marketplaces each month, says the group.

This story first appeared on our sister site, Inside Retail Asia.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week. 

You have 7 free articles.

Masterclasses are for professionals only

Only $5 p/m for first 3 months
Become a Professional Already a professional? Login
  • Daily exclusive Members Only content straight to your inbox
  • Access to exclusive Retail Week events including all 4 Masterclasses 28 February - 3 March
  • Retail insights and intelligence
  • On-demand videos with industry professionals
  • Weekly careers advice specific to retailers
  • Independent research reports and forecasts
  • Q&A with industry experts
  • Content, content, content! Weekly and quarterly magazines