The Harris Poll x Rokt report reveals the hidden power of the checkout moment and how smart brands are turning it into their biggest growth driver for 2025.

In this eye-opening report with Australian only statistics, you’ll uncover:

🛒 Why 81% of shoppers say there’s true joy in checking out and how you can tap into this emotional peak as a retailer
📈 The revenue-driving potential of relevance: 69% of consumers will spend more with brands that “get” them
📬 What makes a seamless checkout experience lead to 2x repeat purchase and where most brands miss the mark
⚡ The rise of the “Transaction Moment™”and how to master the 4 key touchpoints from cart to confirmation
🧠 How AI is reshaping digital commerce from predictive offers to hyper-personalised thank-you pages
💡 Strategic insights from Rokt’s frontline work with global retailers, now localised for the Australian market

What makes this report special?

Built on insights from 7,000+ global consumers and tailored to Aussie only data this report gives brands a rare window into how digital transactions can spark delight and drive bottom-line results. Crafted in collaboration with Rokt, the leader in ecommerce technology,  it’s loaded with actionable frameworks and real-world tactics to activate joy at checkout for retailers and brands.

• CMOs, CROs, digital, retail & ecommerce leaders
• Supported with fresh, Australian data-driven insights and strategic next steps
• Designed to inspire your next wave of digital innovation