Retailers and brand owners both need to showcase their products in the best possible light for an optimum shopping experience – and also to stand out in a highly competitive and overcrowded online marketplace.
Consumers expect more when they purchase online. They want to see products clearly and also view the product information to relate it to their individual needs and circumstances.
If product images are fuzzy or blurred, and consumers cannot view products clearly in detail and from different angles, they are less likely to make a purchase. In terms of food and grocery products, including liquor, if consumers cannot access on-pack information such as ingredients, allergens and nutritional information, they are also unable to make informed decisions about the products they purchase.
GS1 Australia’s Product Photography service offers high-quality photography across all industries and sectors, both in-house and on-site. With innovative and bespoke photography to differentiate products online, GS1 Australia specialises in lighting, spritzing, for liquor, and concept and stylised photography for digital and print.
Professional 2D and 3D images enable consumers to view products from an assortment of different angles, resulting in an improved online experience while also boosting e-commerce sales. Brand owners can showcase key features and product attributes using high-resolution images and share them with trading partners, including major retailers.
GS1 Australia also offers Content Creation, a service that helps brand owners produce, manage and share product images and all on-pack data for digital marketing and e-commerce.
High-quality photography together with on-pack information including ingredients, nutritional panel and allergens are critical for major retailers’ online platforms. But it’s not only retailers that expect high-quality photographs – online marketplaces also have specific requirements. For example, GS1 provides high-quality compliant photography to Amazon, so that brand owners can upload product images to Amazon with the confidence that they will meet their customers’ requirements.
GS1 is also the only official licensed barcode provider authorised to supply barcodes for Amazon in Australia. Find out more.
About the author: Mark Blitenthall is manager of services and customer engagement at GS1 Australia.
