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What makes a successful TikTok campaign: an insider’s view

TikTok Rybka Twins
The Rybka Twins were among the creators behind Menulog’s #deliverydance challenge. Image: TikTok.
“If you’re not on TikTok, as a business, there’s a good chance your products are already there.”  That was the take home message from Brett Armstrong, GM of global business at TikTok Australia and New Zealand, speaking at Online Retailer on Tuesday.  And it was one a lot of brands needed to hear. Cranberry juice brand Ocean Spray, which is at the heart of a viral video trend this month, is a prime example of this.  It all started out when a TikTok user by the name