Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Levi’s donates $30,000 to support bushfire victims

Denim fashion firm Levi’s has partnered with not-for-profit Habitat for Humanity Australia to support Australians hit by the 2019-20 bushfire season, which left thousands of Australians without a place to live.

As part of its workwear campaign, Levi’s has donated a total of $30,000 to support the not-for-profit, which helps volunteers to make a different in fragile communities – some of which are still struggling more than two years after the devastating fire season.

“With over 3,094 homes destroyed nationwide… our bushfire recovery program focuses on working with local communities on the ground to salvage, rebuild and restore hope,” said Habitat for Humanity chief executive Nicole Stanmore.

“[We’re] driven by the vision of a world where everyone has a safe and decent place to live and we are grateful for Levi’s support to help us continue our mission.”

Levi’s head of marketing Trent Bos said the fashion firm wanted to find a way to let impacted Aussies they haven’t been forgotten. To this end, Levi’s supplied tools and tradies to help Dargan resident Elizabeth to start the process of rehabilitating her property.

“Leading with empathy and empowering people and communities through our actions is what’s most important,” Bos told Inside Retail.

“[This] is another one of those opportunities to create real change, this time through physical work, and within one of the communities that has been hardest hit by a natural disaster.”

You have 7 free articles.