Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Ikea takes high-profile stand on pride and acceptance for IDAHOTB Day

(Source: Supplied)

Ikea Australia has introduced a redesigned ‘Home Sweet Home’ sign to push for inclusivity ahead of International Day Against Homophobia, Transphobia and Biphobia (IDAHOTB) on May 17.

The signature sign has been recreated into ‘Home Pride Home’, featuring colours from the Progress Flag as a symbol of pride and acceptance. Customers in Sydney and Melbourne can have the redesigned sign printed onto cushion covers, pillowcases and tea towels, for a limited time. Ikea Australia stores also include room sets that showcase a diverse range of living solutions, including those inspired by same-sex couples.

“LGBT+ inclusion isn’t something which exists on one specific day at Ikea Australia,” said Josh Rozairo, equality, diversity, and inclusion leader for Ikea Australia. “Every day we are constantly building on meaningful initiatives for our co-workers and customers, and we see IDAHOTB Day as a time to come together, recognise and celebrate.”

The move followed the company’s recent introduction of inclusive family car park signage and gender-neutral bathrooms and uniforms.

You have 7 free articles.