US-based clothing company HanesBrands is evaluating “strategic options” for its global Champion business, including the potential sale of the brand.

The board of directors and executive leadership team will consider a range of alternatives to maximise shareholder value, and assess the company’s operations and brands to ensure it is best positioned to grow, said Ronald L Nelson, chairman of the board.

“We are committed to working with our advisors to identify the right path forward that enables both Champion and HanesBrands to reach their fullest potential.”

HanesBrands CEO Steve Bratspies said the company aims to leverage its iconic brands and competitive advantages to drive growth and profitability, as well as ensure both innerwear and activewear businesses are on the optimal path to achieve long-term success.

During the evaluation process, the company will remain “focused on executing across operations” and continue to serve global customers globally, Bratspies added.

The company said it has not set a timetable for the completion of the review and may suspend or terminate the review at any time.

Established in 1919, Champion is a renowned global lifestyle brand and pioneer of American athletic wear. It is among HanesBrands’ largest brands, alongside Hanes and Bonds, with products including casual wear clothing, footwear and accessories.

HanesBrands aims to boost its sales by US$1 billion, largely targeting Asia.