Craveable Brands has purchased Chargrill Charlie’s, expanding its portfolio of chicken brands, which already include Red Rooster, Oporto, and Chicken Treat.

Chargrill Charlie’s co-owners, Maon Sher and Saul Sher, said the transaction – expected to be concluded at the end of next month – heralds a new chapter for the brand and the family in their reflection on their decision to sell the firm.

“This, together with our focus on the team which has seen some team members stay with us since the day we opened our first store – with some, even opening up their own franchisee stores – has helped us to stay ahead of industry trends and satisfy the customers we serve,” said Maon Sher, Chargrill Charlie’s co-owner. 

The first priority, according to Karen Bozic, director and group CEO of Craveable Brands, will be to work with Chargrill Charlie’s franchise partners and the teams to continue offering consumers Chargrill Charlie’s service and food. 

“Chargrill Charlie’s fills market gaps to complement our existing chicken brands and locations, and through our passion for great food, hospitality knowledge, and networks across the food services industry, we see great potential to build on the Sher family legacy and share the magic of the brand with more Australians,” added Bozic. 

The purchase price was not disclosed.

Craveable Brands was one of only 250 Australian firms, and the only one in the quick-service restaurant (QSR) market, to legally commit to the purpose of reconciliation through a reconciliation action plan (RAP) last year.