American luxury fashion brand Coach has launched Coach Airways, a new store with an air travel motif at Freeport A’Famosa Outlet in Malacca, Malaysia. 

The store, which is housed within a retired Boeing 747 – aims to transport customers back in time to the allure of 1950s aviation through its design, which incorporates Coach’s vintage iconography, aeroplane seats and a cockpit. 

Customers will be given an entry pass, which mimics a plane ticket, when they enter the store, thus recreating the air travel experience right from the entrance, which is via an air bridge.  

In addition, alongside Coach’s collections of shoes, bags and apparel, the boutique features a cafe serving beverages similar to in-flight snacks. 

Coach is enhancing its global presence by running different marketing campaigns. The fashion brand last month partnered with Brawn & Brains Coffee to launch a world-first coffee shop – Coach Cafe – in Singapore. 

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