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A taste of home: The rise of expat retailers

For the estimated 87.5 million expatriates worldwide, a taste of home has never been more important. The pause on international travel has heightened the emotional connection with products that remind people of the place they call home. Ask any American living abroad what they want to get their hands on and it’s probably their favourite brand of hot sauce or a decent bagel; for the Irish it could be Barry’s Tea, Fanta or Tayto crisps; while the Brits might be after Walkers shortbread or choc

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