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Zilla Efrat

Zilla Efrat is a Sydney-based freelance journalist who has been writing on business and finance for almost 30 years.

From the author

The Good Guys targets growth opportunities

Electrical retailer focused on innovation and investment rather than store numbers.

As easy as Zizo

Rebranded and repositioned, Temple & Webster transforms Wayfair Australia.

Institchu’s made to measure retail experience

Two Sydney school mates have an innovative omnichannel solution for men to shop for tailor-made suits.

Inside Cranbourne Park’s redevelopment

Southeast Melbourne shopping centre reinvigorated following the completion of its 18-month redevelopment.

Catalogues – junk mail or retailer’s best tool?

Retailers need to up the ante to capture the attention of increasingly savvy consumers.

Australian Geographic charts store expansion

Inside Australian Geographic’s bullish store rollout, which is currently in full swing.

Ain’t no mountain high enough

40-years-old in 2015, Mountain Designs is rolling out a new look.

Krispy Kreme’s kicking goals online

Krispy Kreme’s is winning online thanks to investment in digital solutions.

Retail buzzing at Sydney Airport

Sydney Airport is getting a makeover, and there’s plenty of interest from retailers.

Study finds shopfloor employees left wanting

Shopfloor employees 'feeling redundant' in face of technology.

Research reveals key driver for online shopping

Zilla Efrat speaks to Australia Post about new online shopping findings.

Hairhouse Warehouse outlines expansion plans

Hairhouse Warehouse is poised to open its first outlet in the Northern Territory this financial year.

Sephora doubles down on Sydney

Why Sephora picked Sydney's Macquarie Centre for second store.

Mrs. Fields outlines future

Cookie chain outlines expansion plans for the next decade.

Operation Lightfingers targets retail theft

Update on Operation Lightfingers, a joint initiative between the NRA's Loss Prevention Taskforce and NSW Police.

Kathmandu empowered by IT transformation

Outdoor retailer speaks to Inside Retail PREMIUM on its major IT transformation.

Minimum wage increase to hurt retailers

Independent retailers to be hardest hit by Fair Work Commission’s decision to lift minimum wages.

Pop ups pave the way

Nespresso’s GM for Australia and Oceania speaks to Inside Retail PREMIUM on its new pop up store strategy.

Aquila builds on heritage

High end menswear retailer to open half a dozen new stores by mid-year.

Growth on the brew for Degani

Melbourne-based coffee chain makes foray into Brisbane opening first company-owned café.