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Pop ups pave the way

Nespresso is using a pop up store approach to test customer interest in Sydney locations before opening new permanent stores. From May, the coffee group, which already has 11 boutiques and a thriving e-commerce store in Australia, is launching pop up boutiques in three Sydney locations: Westfield in Miranda; Sydney Airport’s T2 Domestic terminal, and Castle Towers in Castle Hill. Nespresso’s GM for Australia and Oceania, Loïc Réthoré, said the pop up concept had proved successful in other